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Spiral bound. Language: English. Brand new Book. For courses in Public Speaking An easy-to-navigate, visually engaging guide to becoming an effective public speaker DK Guide to Public Speaking gives students the practical information they seek, supported by the concepts and theories instructors want - all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience.

Author Lisa Ford-Brown offers a user-friendly resource that equips students with the tools to become effective public speakers. The Third Edition has been updated with contemporary examples of speeches and presentation aids to engage students and ensure a contemporary view of public speaking. DK Guide to Public Speaking, Third Edition is also available via Revel TM , an interactive learning environment that enables students to read, practice, and study in one continuous experience.

DK Guide to Public Speaking by Lisa A. Ford-Brown -

Seller Inventory BZV Book Description Pearson. Seller Inventory ZZN. Ships with Tracking Number! Buy with confidence, excellent customer service!. Seller Inventory n. The United States is considered to be competitive and individual. The first step in audience analysis should be to ask friends, relatives, peers, and others about their insights into your speech topic.

Good surveys should have a majority of open-ended questions. Good speakers will conduct all of their audience analysis before the speech is given. Lauren had a difficult time listening to the professor because the temperature in the room was too cold. This is an example of a physiological barrier. List three out of five. Page Ref: 27 Skill: Conceptual Topic: Getting Your Audiences Attention and Good Will Answer: What ideas you could stress for your audience; How much information they will need; What language and support material will work best for them; Their potential expectations and reactions; What obstacles might affect your speech.

What generation do you belong to and what characteristics are attributed to this group? Imagine you are going to give a speech about the problem of credit card debt to an audience of traditionalists and baby boomers. How might these two groups differ on their reaction to your topic? Page Ref: 31 Skill: Applied Topic: Personal Traits Answer: Baby boomers tend to spend rather than save, while traditionalists are more likely to value saving.

Page Ref: 32 Skill: Conceptual Topic: Psychological Traits Answer: It shows how people are motivated by their needs, with the lowest needs having to be met before moving up to higher needs.

Explain the differences between the terms race, ethnicity, and culture. Ethnicity relates to religious or national affiliations while culture is the system that teaches us the rules to follow to be accepted and survive within a community. Short-term audiences look for almost instant gratification. Explain your answer. How early should I arrive? What is the timing of my speech? Where do I fall in the rotation of speakers? Is there late-breaking news? Is this my first time speaking in front of this audience?

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What is my relationship to this audience? What is the mood? Why are they here? How will they respond to the topic?


Is this a special occasion? What are the social norms and expectations? Ask others about the audience. Conduct interviews. Create and administer a survey. Research the group to which you are speaking. Give an example of a psychological barrier you have faced while trying to listen to a speaker. Have you ever vacationed in the Gulf area? Do you agree that the Federal Government is not doing enough to stop the flow of oil? What should BP be doing differently to contain the spill? Who do you feel is the most responsible for the spill and why? Grading Criteria: A complete answer will note that the second question is leading in nature, there are too many open-ended questions for a short survey and the fifth question has two questions contained in one.

How can you be sensitive to the differences between these groups without falling into the trap of stereotyping? Page Ref: 31 Skill: Conceptual Topic: Personal Traits Answer: Traditionalists marry once, believe in saving, are conservative, respect authority and America, and are not easily persuaded. Baby boomers are more educated and political, spend rather than save, divorce and remarry, are cynical and challenge authority.

Generation X are products of divorce, resourceful, independent, struggle with money, and are influenced by the media. Millennials are smart, confident, techno-savvy, concerned with personal safety, influenced by friends and media, appreciate diversity, and can be biased. Stereotyping can be avoided by using these differences only as a guide. Explain how a speaker should view this diversity in order to be effective. Page Ref: 35 Skill: Conceptual Topic: Cultural Tendencies Answer: High-power audiences will be impressed by support material from credible sources so I need to be sure to include oral citations from sources my audience will respect.

If my audience is collectivist then I should be sure to appeal to their sense of being part of a community and a sense of duty to the group. Finally, since they are a long-term audience, I know that they are not looking for instant gratification so I can offer future goals for the audience that will be available through their persistence.

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